digital ad revenue this year, with Instagram expected to earn $1.48 billion globally in mobile ad revenues. Meanwhile, mobile is expected to account for 82 percent of Facebook's U.S.
is expected to hit $9.59 billion this year, a 28.5 percent year-on-year rise, with a large percentage of that growth on mobile, according to eMarketer. But independent figures show that video views on Facebook exceeded two trillion in 2015, or two-thirds of YouTube's total for the same period, according to Ampere Analysis.Īt the same time, video ad spend in the U.S. YouTube does not break out specific stats but said that people watch "hundreds of millions of hours" a day on the platform. The company claimed that it now clocks up 100 million hours of video watched per day on its social network. Video has recently become a huge area of focus for Facebook. Publishing a view count means that brands are no longer reliant on statistics shared by the video creator and can independently check performance of videos featuring their product and brands."īroughton also said that it acts as a "calling card" for advertisers who will be able to see the commercial implications of advertising on Instagram by showing how many views videos are getting.
FACEBOOK PHOTO VIEW COUNT SERIES
"Unlike ad-impressions, for which your campaign management will deliver detailed statistics, for branded videos and product placement there isn't an obvious, independent and verifiable currency for measuring the success and reach of a series of videos. "If you want to attract branded content, having a view count is essential," Richard Broughton, research director at Ampere Analysis, told CNBC by phone. The idea, according to analysts, is to attract more brands and content producers – which has been YouTube's tactic for a while – to platforms like Facebook and Instagram and get them to pay more money for advertising. Videos posted on Instagram will now show a view count where the number of likes used to be, similar to the way Facebook shows the number of views on its site and app. Instagram is to show how many views a video has received in a bid by the Facebook-owned service to compete with rivals such a Google for advertising dollars.
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